Genius Sports and Serie A: a partnership that redefines the game.

A landmark agreement places Italy in the global spotlight for sports wagering. The worlds of football and technology unite in a powerful partnership built to endure. Genius Sports, a worldwide leader in sports betting data and live streaming services, has inked a long-term contract with Lega Serie A. This is more than a simple deal; it represents a holistic arrangement encompassing each individual fixture in Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. Consequently, each score, defensive play, and on-field moment will be streamed and scrutinized live for an international viewership of supporters and gaming enthusiasts. For Italy, this marks a significant stride towards a deeper convergence of professional football, broadcasting, and regulated betting. For sportsbook operators, it unlocks a treasure trove of authorized, safeguarded, and verified statistics.

Safeguard the game's credibility and the trust of its supporters.

Lega Serie A CEO Luigi de Siervo openly expressed his satisfaction: this arrangement guarantees that solely authenticated data enters circulation, a vital step for protecting the integrity of tournaments and the security of bettors. In a fast-changing environment, where misinformation and unverified sources can sway both play and wagers, partnering with Genius Sports delivers a powerful signal. It likewise urges authorities to strengthen their efforts in shielding football and its supporters. Here, technology acts as a bulwark against tampering and a supporter for those driven by their sporting devotion.

Innovation, scope and foresight: the proven formula behind Genius Sports' success.

Mark Locke, CEO of Genius Sports, emphasizes: This collaboration is a deliberate outcome, not an accident. After securing high-profile partnerships with entities like the NFL and Premier League, acquiring Serie A rights completes a commanding hold on the sports betting industry's most sought-after assets. The firm will introduce BetVision, a live-streaming platform that delivers real-time broadcasts while incorporating dynamic data overlays, providing a deeply engaging and interactive environment for users. This initiative seeks to transform the fundamental experience of viewing a sporting event.

Italy stands as a pivotal nexus within Europe's betting landscape, shaping industry trends and regulatory frameworks....

Genius Sports’ bold move to invest heavily in Serie A arrives shortly after securing a data rights partnership with 18 Association of European Leagues competitions. Spanning from the Dutch Eredivisie to the Belgian Pro League, and extending through the Danish and Czech divisions, Genius is charting a clear course: positioning Europe as the vibrant core of contemporary sports wagering. For Italy, this places the nation at the center of a dynamic ecosystem that fosters economic growth, employment, and, crucially, global visibility. It sends a powerful message to clubs, supporters, and industry players: Italian football remains a premier brand, poised for evolution.